Synation Sdn Bhd was incorporated at the end of year 2002. The company was founded by Ms. Serene Seng and Ms. Sharon Kwan, two entreprenuers who has a wealth of experience especially in the health, nutrition and beauty care industries, in which they are currently still practising in.

With more than 30 years of experience namely in the health and beauty industry, they have driven the organization to be one of the leading marketing and distribution companies in the South East Asia region. The company now operates in Malaysia, Singapore, Brunei  and is now looking to expand to other regions as well.

Synation Sdn Bhd is a Regional Master Distributor for Dermoskin Cosmeuticals, an excellent beauty product which hails from USA and endorsed by Dr R Janka of France as well as for Dermoscence Body-Ceuticals, another quality product from Italy.

Synation always believes on the concept of “Doctors Leading the Way” as its product management philosophy; hence ensuring only the best quality products are handed over to the customer.

The company’s  distribution channels are through nationwide beauty salons, authorised distributors, and privately owned beauty salons.

It is important that we share with each of our customer, the guiding principles of our company:-

   
 
 
To our customers – we will always uphold the principle that satisfying each customer’s needs and providing value added services is our first priority and responsibility.
     
 
For all our products and services – we will always provide only the best professional ‘solutions’ to our address each customer’s need.
     
 
For all our business partners – we strongly believe in transmitting and cultivating entreprenuering skills and look forward to a successful, long-term business relationship.
     
 
For all our employees – We firmly believe in providing recognitions and rewards to our deserving employees. We will continually challenge our team to strive to achieve their fullest potential through recognising their efforts and contributions as well as through team-building and leadership programmes.